1850 Winchester Trail / Atlanta, Georgia 30341 / 770.548.9270


The initial consultation, exclusive of travel cost, is complimentary.   Together with the school’s administration and/or Board of Trustees, we will frame the scope of the services needed.   Because our recommendations, plans, research and reports are site-specific, our working template is individually designed.   And because the territory we discover changes the competitive landscape, Bettstrategic Group limits its school clients.  Contact us!

The Group

Kay Betts


Schools benefit from Kay’s extensive knowledge of independent schools—knowledge based in direct experience and best practice.  Before starting Bettstrategic Group in 2010, Kay was Head of School at Episcopal in Baton Rouge, Louisiana, and served as Interim Head at Athens Academy/Georgia in 2013-14.   She began her career as a teacher and department head  (St. Mary’s/Memphis) and served as academic dean at Marist School in Atlanta. Under her tutelage Episcopal created three integrated planning documents—strategic plan/campus master plan/accreditation self-study.   As a result of the school’s comprehensive planning, a capital campaign was launched with a subsequent transformational endowment gift for Episcopal.

Her unique use of quantitative and qualitative measurements to chart “mission success”  has led to national (NAIS) and regional (SAIS, AISNE, PNAIS) recognition.  Kay incorporates Stanford University’s “design thinking” (human empathy) process into her work with schools when challenges demand approaches beyond “business thinking” (cost/benefit) and “engineering thinking” (knowns/unknowns).

Kay completed five years as both a member of the Board of Trustees and the Accreditation Committee of SAIS.  She holds a B.A. degree from Centre College of Kentucky and a M.S. in Educational Leadership from Bank Street College of Education in New York.


NAIS:  The Heads’ Handbook, 2010 (contributor);

Educational Directions: The Trustee’s Letter, 2011; and The Head’s Letter (2012)



  • Business Thinking/Engineering Thinking/Design Thinking – Strategy and Board Development, 2015;
  • Mission to Metrics: The Development of Qualitative Benchmarks, 2014;
  • Developing Students and Staff as Sustainable Leaders, 2009;
  • The Philanthropic Presence, 2004; School Improvement-from Quantitative to Qualitative, 2000.

PNAIS: Benchmarking Qualitative Standards, 2011


  • Intentionality in the Head’s Assistant (with Byron Hulsey), 2014
  • Design Thinking:  Into the Business of Schools, 2012
  • The Strategic Importance of Community-Specific Demographics, 2010;
  • Strategic Planning for Board Chairs, 2007 (with ISM).



Bennett Hilley


Bennett is a city and regional planner with training in data analysis, geographic information systems, and graphic design.  Her involvement with community planning began at the Center for Planning Excellence in Baton Rouge, Louisiana, where she assisted with comprehensive plans at the county level and city initiatives focused on school design and public health.

Bennett’s work in City and Regional planning at the University of Pennsylvania School of Design focuses on community and economic development.  Bennett currently works for the City of Philadelphia, managing strategic redevelopment initiatives in the Office of the Deputy Mayor for Economic Development.

She graduated Summa Cum Laude from Emory University in 2006 and studied at the University of St. Andrews, Scotland,  as  a  post-graduate fellow from 2006 to 2007.